Capture & Competitive Strategy
Strategic positioning, competitive analysis, and win strategy development for federal and commercial pursuits.
Decades of federal leadership applied to capture, capacity-building, and mission-critical strategy.
Trusted advisors for moments that demand clarity and action.
MuseWell Strategic Partners is a strategic advisory firm founded by Wendy Bowlds and Maggie Holmes after four decades of
combined federal leadership. We advise organizations navigating complexity — from capture and proposal development to operational
readiness and transformation.
Our experience spans FEMA, DHS, and mission-critical environments where decisions must hold up under pressure. We work alongside
leadership teams to shape strategy, facilitate alignment, and translate insight into action that endures.
Strategic positioning, competitive analysis, and win strategy development for federal and commercial pursuits.
Facilitated strategy sessions, proposal planning, and executive alignment for high-stakes submissions.
COOP planning, crisis management frameworks, and operational continuity strategies that hold up under pressure.
Organizational assessments, capability roadmaps, and strategic workforce development initiatives.

Strategic advisors who facilitate clarity, alignment, and executable strategy — across capture, proposal development, operations, and resilience.
Former FEMA Director with deep experience in strategy, IT leadership, disaster operations, and workforce development. Known for translating
complexity into actionable strategy and leading teams through high-stakes decision environments.
Former FEMA Branch Chief with deep expertise in readiness, response, continuity operations, and disaster recovery leadership, including leadership
of one of the largest recovery missions in U.S. history following Hurricane Maria.
Looking for a strategic partner to help clarify direction, strengthen positioning, or guide execution? Let’s talk.
